Making Patient Safety a Priority

A survey examining consumer opinions on counterfeit drugs across Europe carried out by ICM research on behalf of Aegate this month, confirmed that proposed measures under the European Commission's pharmaceutical package on counterfeit medicines will bring consumer confidence.

• Overwhelming support for safety features to increase confidence in prescription medicines
  
• Demand for tougher penalties for counterfeiters
  
• Increased loyalty to the high street pharmacy if they have a tool to confirm medicines are genuine before they are dispensed

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