Aegate News
Next Stop: Greece
Aegate announces it is entering the Greek market, offering a simple and effective solution to protect pharmaceutical brands against the risks of substandard or illegal medicines reaching patients
Athens, May 18, 2007- Aegate has
chosen Greece to be the next stop in a pan-European expansion plan
following their successful roll out in Belgium. Aegate is
implementing a simple yet effective patient safety solution that
links pharmaceutical manufacturers to pharmacies, opening a live
communications channel directly to each pharmacy.
Aegate is the first company to provide an operational solution to
ensure medicine authenticity in Europe. Operating inside the
pharmacy software system, Aegate utilises an individual
package's unique code (a simple barcode) to validate each
medicine dispensed by the pharmacist; confirming that it is in
date, not recalled or illegal, at the moment when it counts -
before the drug is dispensed to the patient.
A European Parliamentary symposium on pharmaceuticals in Brussels
this week, called Putting an end to drug counterfeiting,
convened policy makers, regulators and specialists on medicines
trading. It confirmed that fake drugs have made it into the
legitimate medicines supply chain in Europe. Products in the legal
supply chain may travel through as many as 20-30 pairs of hands
before finally reaching the patient.
From worldwide production to a single box dispensed to the patient
in Greece, pharmaceutical companies can be assured, using Aegate,
that the brand given to the patient is protected against the
growing risk of substitution by counterfeiters or
illegal importation.
Aegate will be demonstrating the capabilities of the system and its
unique features next week during the 6th Annual
HealthWorld Conference on May 22nd, 2007 (Ledra
Marriott from 9am to 5pm).
Aegate's unique patient safety communications network will
enable companies to build closer relationships with pharmacy. For
example, revenue losses from poor treatment
compliance are estimated to be between $25 billion and $30
billion per annum. Utilising the communications channel, helpful
treatment information can be provided to pharmacists directly from
the pharmaceutical company to assist patients to fulfil the
benefits of the treatment they have been prescribed.
In Greece, Aegate has already signed agreement with the largest pharmacy software provider CSA with the aim of providing Aegate to pharmacies. In addition, Aegate has signed agreement with the ADVANCE - PHARMACISTS NETWORK S.A., with the aim of providing Aegate to pharmacies. This will enable Authentication at the point of dispensing ™ to be offered to over 3,000 pharmacies.

